The Cleveland Cavilers forward LeBron James signed a lifetime contract with Nike back in December 2015, noted to be the largest single-player deal in the history of the company. While the deal was monumental for both Nike and LeBron James, it isn’t unheard of for an athletic company to make a lifetime contract with an athlete. David Beckham, as well as the Chicago Bulls point guard Derrick Rose have both agreed to lifetime deals with Adidas.
Recently in an interview with James’ business manager, Maverick Carter, with GQ Style Magazine, Carter hints that the deal is worth one billion dollars. While details can’t be openly discussed, when asked about the $1 billion dollars, Carter signaled with an upward hand gesture that the deal was worth more.
Maverick Carter and LeBron James have been good chums since they met back in high school at St. Vincent-St. Mary in Akron, Ohio. Carter expressed great enthusiasm and excitement about the Nike deal.