Hip Hop Fashion

LeBron James’s One Billion Dollar Contract With Nike

The Cleveland Cavilers forward LeBron James signed a lifetime contract with Nike back in December 2015, noted to be the largest single-player deal in the history of the company. While the deal was monumental for both Nike and LeBron James, it isn’t unheard of for an athletic company to make a lifetime contract with an athlete. David Beckham, as well ...

Read More »

The Growth of Hip Hop Fashion

As far back as the mid to late 70’s hip hop fashion made waves, first with fans, then soon after with fashion brands such as Kangol, Adidas, and Pro-Keds. From boldly colored tracksuits to over-sized leather bomber jackets, hip hop artists started to define a culture that would soon envelop the globe. Within a short amount of time, the exploration ...

Read More »